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Company Background

About MuskokaTech

MuskokaTech is a software development and marketing company focused on delivering next generation mobile applications that take advantage of advances in handheld devices and wireless networks. Its mission is to become a leading provider of software that connects mobile computing and communications device users with the wealth of information and services around them.

Founded in July 2000 by Scott Northmore, the Company shipped its first product, a GPS-based personal navigation solution, PathAway for Palm Powered handhelds in 2001. See http://PathAway.com for a full product description.

PathAway has been available for purchase online since July 2001. The Company has already established a base of thousands of users worldwide that it communicates with online through its website. This 'living lab' of early adopters is helping identify features for future products and future business opportunity for the Company.

About Scott Northmore, Founder, President & Chief Architect

Scott founded MuskokaTech in 2000 working from his Cottage on Lake Rosseau in Muskoka. There he developed the company's flagship product PathAway. Scott has extensive industry experience in devising innovative product strategy and managing all software development and quality efforts, that lead to the building of world-class software products and core-technology. The PathAway product line has continued to be enhanced over the last few years, and now is at a the leading edge of it's class with an established and enthusiastic user-base.

Scott has been a leading innovator in the North American software industry for the past 27 years, during which time he was a part of the originators of Toronto-based Delrina and MGI Software (TSE:MGI). His award-winning work has spanned enterprise solutions, consumer applications, and entertainment software. At Delrina, Scott developed the Company's first product, PerFORM, an electronic forms software package, which became the leading product in its class. He continued to develop the e-forms product line over a 7-year period until the forms group was sold for $100 million to JetForm (later aquired by Adobe). Scott also was involved in the creation of other well-known Delrina products such as FormFlow (corporate workflow forms processing), WinFax (electronic fax messaging), CyberJack (Internet tools), WinComm (communications), and Echo Lake (multimedia story publisher).

At MGI Software, as the founding Director of R&D, Scott grew the development team from a small group to over 60 highly effective engineers in under 2 years. During his tenure, MGI delivered its flagship products, PhotoSuite, the world's leading consumer photo software and VideoWave, the world's most popular consumer video software. These products received over 200 awards for technical innovation and provided the bulk of MGI's revenues. Prior to founding MuskokaTech, he became MGI's Director of Product Strategy and spearheaded the acquisition of Live Picture, an Internet imaging company, and developed MGI's mobile applications strategy involving Palm Inc. MGI's software has since been acquired by SONIC and the MGI products are now a part of SONIC's key consumer software offerings.

Future Direction

In the future, wireless handheld devices will have more powerful graphics, better input methods, better screens, built-in GPS, digital cameras, video capture, and improved audio. But what will not change significantly are the small form-factor, processing power, reduced memory, and the limitations they bring. It's been shown that it's frustrating and time-consuming for users to seek out the information they require given the limited input and viewing capabilities. MuskokaTech's key approach to solving this usability problem is by being more intelligent about understanding what the user wants, and when they want it.


 

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